The first statistics on the environmental impact of Finnish audiovisual productions have now been compiled from 2022. For the first time Finland has information on the environmental impact when creating one hour of finalised material.
Filmmakers around the world are on a journey to understand the concept of ecology in production - the same in Finland.
Audiovisual Producers Finland – APFI ry, Finland’s trade association for producers of audiovisual content, has led a project of developing the ecology of the film and TV industry since 2021.
After a selected number of Finnish production companies started using the UK based Albert toolkit to measure their carbon footprints under the guidance of APFI, the service is now open to all productions in Finland. Albert allows measurement of carbon consumption by productions, with a view to reduction and certification.
In 2022, twenty-three productions participated the carbon footprints calculation. Productions covered both fictional and non-fictional TV shows. The first year’s figures do not include any feature films. The sample is not very large as the national broadcaster YLE alone commissioned more than 150 productions. Tt is not possible to draw comprehensive conclusions about the entire industry. It's however a good start on compiling statistics on the ecology of productions.
The production of Endemol Shine's Dance Brothers, the first Finnish series to have its world premiere May 10th on Netflix, reduced its carbon footprint by 80% and received an Albert certificate.
Read the whole article and about Dance Brothers' case on Apfi's website